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ExploreTee Hunter recently interviewed Nicole, the co-founder of the fabulous 410 BC brand! Read below for some insight into the brand and one of its co-founders as well as some great example images of their new summer line for men and women! It really is stunning. The good people behind 410 are doing brilliant work and it is fast becoming a brand of great strength and style.
TH: What was the main approach to the new collection and how do you feel about the results?
Nicole: We tried to keep it simple and classic, in some ways we were going back to our roots using vintage graphics and only a few colors per print.
We’re really excited about this collection and think it’s one of the strongest we’ve made.
"Tele"
TH: How do you see your brand evolving over the next few months?
Nicole: We want to start doing more jewelry and cut and sew items. We also want to get into denim. We have a book of 410 BC art coming out in August 2009 to commemorate our two year anniversary. Our fall line will also be released around then and has a lot of new stuff, including custom jackets. We’re also having a 410 BC meet up in New York this summer that should be a lot of fun and we’re working to plan a two year anniversary party with live bands and a fashion show that will be open to the public. We’re going to make tickets around $5 or $10 each and donate all of the proceeds to non-for-profit organizations.
"Sherbert"
TH: What inspires the personality and values behind your brand?
Nicole: We’re very dedicated to creating clothing that sends a message both through its production and the content of the designs. We care about where our products come from. We only use sweatshop free tees and organic cotton and print all our shirts in the U.S. We make an effort to support causes we feel strongly about by donating a portion of our profits to different organizations from social justice orgs to animal rights groups.
"Luna"
TH: What is your personal favorite design from the new collection and why?
Nicole: “Luna” definitely, I love the simplicity of the design and the oversized print. That design was created by artist Herman Lee.
"Horse God"
TH: How much designing is done in-house and how much is by commissioned freelancers and why is this?
Nicole: It really varies depending upon the collection. We love supporting artists so we try to do that as much as possible by working with a lot of different artists.
If someone can design something in a way that we feel works better we’ll commission it. Our new fall collection is being designed primarily in-house.
As of the fall we’ll have two full time artists working exclusively for 410 BC.
TH: What is your favorite summer garment currently in your wardrobe?
Nicole: I just bought some navy t-strap sandals that I can’t stop wearing. Also a Betsey Johnson dress.
Be sure to visit www.410bc.com to check out their collection and grab some stylish new threads!
