Javaboi launch apparel brand for coffee lovers

The first character-driven, coffee-themed novelty line has officially launched its online store. Javaboi Industries is a brand that “gives coffee lovers and trendsetters the freedom to express themselves through our “J-Shirts,” or Javashirts. Apparel, meanwhile, is just the beginning — Javaboi will soon offer school supplies, drinkware, computer and PDA accessories, and more.” Says founder Eric Johnson. Though their online store is new, Javaboi itself has been in gear for months — having already hosted fashion shows and photoshoots – click here for a behind the scenes video. Then why not pay a visit to the Javaboi online store.