Blood is the New Black Launches Basics Collection

Blood is the New Black (BITNB) launched its basics collection, Black Standard. The Los Angeles based collection includes seven body styles for men and women. Black Standard by Blood is the New Black features functional and fashion forward cuts for both men and women in a range of silhouettes and colors. Black Standard tees come packaged in record sleeves for creative display options and include inserts with quotes from Easy Rider, Less Than Zero and Townes Van Zandt songs. The tees will be available in stores as of May 15th and retail for $24 – $40 and are available online.