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ExploreBlood is the New Black has released its Fall 2011 promotional campaign. The lookbook shot by Jason Lee Parry and video by Gandja Monteiro play on themes of the final lingering days of summer. “Shot at a mobile home park 40 miles outside of Los Angeles, the scenery reflects a modern day wonderland filled with muscle cars, trucks, a swimming hole and tons of places to get into trouble,” say BITNB.
The Fall 2011 Collection features designs by over 30 artists including Fumi Mini Nakamura (previous clients include The Gap and Nylon), Swedish illustrator Jakob Smedhagen, photographer Jason Lee Parry (who also shot the lookbook), vintage biker-inspired art by Ace Mommawolf and more – adding up to over 100 new graphics. The tops are available for both men and women, in an assortment of bodies ranging from a unisex supima cotton long-sleeve dip-dyed tee to slub French terry hi-low sweatshirt for women. All Blood is the New Black tees are sewn, dyed, and printed in Los Angeles.
The Fall 2011 collection first delivery will be available in stores and on Blood is the New Black’s website August 10th and retail for $44 – $60. Tees are available at Oak (NY), Urban Outfitters (US), ASOS (UK), Delta (Japan), Beams (Japan), Dakota 501 (Australia), Neu (Taiwan) as well as online at www.bloodisthenewblack.com
The four-minute video below is shot to capture the dreamy nature of the photographs, and is set to “Grass” by The Black Ryder. “The video and lookbook reflect the laid-back Southern California vibe Blood is the New Black has come to be known for while still reflecting fashion forward graphics and silhouettes,” say the brand.
