Non-profit One Hundred Launches Debut Line

One Hundred is a fresh new brand with a genuine desire to do some good in the world. “It started out as a way to combine my desire to do something meaningful with my love of graphic design and t-shirts. I’ve tried to create an awesome really cool brand that still stays authentic to our purpose.” Explains One Hundred founder Alex. He’s a really driven, cool guy who thinks outside the box and deserves your attention. Currently, each shirt donates $10 to help people get clean water. So far, during July 2011, when they started they’ve raised 2,400+ to help people get clean water. Why not support such a great cause over at 100apparel.org

Their mission is to bring 100% of the people in the world clean water, through donating 100% of their profits! It’s a super important issue because: 1. Dirty water is one of the main causes of disease in the world. 2. Dirty water kills more people that all the wars in the world combined. 3. It’s a basic human right, yet  almost 1 billion people don’t have clean water.

Alex explains: “The way it works is that every time you purchase a product, I donate a specified portion to charity: water, and awesome charity that is really trying to make a difference out there. you can check them out here: www.charitywater.org. After that intial donation, I pay my expenses, and I donate whatever is left as well” Read more about the mission: 100apparel.org/mission