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SS12 Collection
Following their phenomenal success selling over 10,000 garments emblazoned with their catchphrase ‘DENCH’ in 2011, enterprising duo- rapper Lethal Bizzle and Arsenal midfielder Emmanuel Frimpong launched their fashion label Stay Dench in February 2012. The brand has continued to grow and garner support from the sports and music world. Says Bizzle, “‘Stay Dench’ is a lifestyle brand that really connects with the youth today, who are passionate about their sports and music”. It just goes to show a dash of celebrity and good timing can go a long way when launching a clothing brand. You can view and shop the SS12 Collection at staydench.com
For more info check out their online store!
