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ExploreSocial Media: The gig thing in most of our lives these days.
Facebook as of September 2012 has over 1 BILLION active Users, Twitter Has over 200 Million Active Users (as of 2012). Google+ has over 235 Million Active Users, and as of October 2012, Tumblr has over 77 million blogs with 13.4 million unique visitors in the USA alone!
These numbers all speak for themselves. If your NOT using social media to put your brand out there, then in some peoples view, you don’t have a brand at all. And all these platforms are connected so your Facebook fans most likely use Twitter, and vice versa. This is called Multi-Platform Social Networking. And this alone can help ANY clothing brand reach more customers and have there name reach out far and wide.
I’m going to go over a few tips and give some advice for using social networks to reach new customers, and keep the ones you already have.
The More Likes/Followers, doesn’t mean success!
While having 10,000 Likes on your Facebook Page or 4,000 twitter followers is a really cool thing, it doesn’t mean that each of these people are really “Liking” or “Following” what your saying.
I’d much rather have 1,000 REAL customers who i can talk with, get feedback from then having 10,000 people who won’t say a word back. So Finding people that are into what you have to offer is key for success online.
Posting on forums, telling your Facebook friends about your brand, or tweeting your family and friends to share about your different social media outlets is a really great way of getting real people that can connect to you and your brand.
Advertising Using Social Media
Facebook advertising is growing every year, more and more brands,companies are using facebook adverts to get there pages out there, First its a great way to get more people liking and sharing your page and products.Second it isn’t that pricy to do. Spending as little as $30-50 a month on facebook advertising can net you anywhere from 30-75 more people liking your page,and possibly checking out your products and picking up a few sweet looking tee’s from you website.
If ONE person does that a month, the adverts have paid for themselfs already,anything more is a bonus!
Advertising with Facebook Isn’t as Pricy as you might think!
Twitter advertising is a little different, the Focus for twitter is getting people to retweet what your already tweeting.Lots of places offer services that allow you to buy tweets from other people that will go ahead and retweet your tweet you’d like to be advertised. The Main website that most people like to use for this is BuySellAds.com Its a great place for not only getting your brand advertised on other websites with advert banners & more, but you can also buy tweets from some of the biggest people on twitter in the niche market your in. If someone could tweet your brand to 20,000 of there followers , it could work wonders for your other social networks(Eg: Tweeting about your facebook page)
It’s different type of advertising,but maybe that’s what you need!
Why Are You NOT Blogging Already!!
If you are selling T-shirts, or a whole range in your Brand, and you are not Writing a blog about your brand, then in my view, you are missing a HUGE market of your customers.
Blogs are everywhere on the internet, and that’s because we all have something we want to talk about, and alot of people have views the same as some people writing about the topics there into.
So if your into T-shirts…which you are! then you need to blog about it. Telling people about your brand on a blog is one of the best ways to reach new people. Topics are almost endless.Blogging about how you print your shirts, how you came up with a design idea, maybe you have some one wearing your tee in pics (skaters,surfers,sporting people,even actors!)You could tell people about your self and how your brand came to be, and if you run out of ideas, check out Tee hunters Blog! yeah, look up the top and click BLOG, and see some great ways to blog about your brand.
Tumblr has seen a lot of growth over the last 2 years, millions of people have blogs on tumblr, with almost ANYTHING you can think of, including clothing brands. You could blog with them,by sharing each others posts,Working with
other online clothing brands just like yours, could help both brands reach new people. Tumblr is easy to use for anyone, and with a huge range of options and its FREE!
In my view, its hands down the Best Free blogging Website in the world.
Hopefully you’ve picked up some ideas, and are working away at getting your social network even bigger and better! So start a facebook page, Twitter account and start to spread the word about your Brand!
And don’t forget to Blog about it! Come back soon, As I’ll be talking about how to be different and Stand out from the crowd of T-shirt Brands out there online.
