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ExploreClothing Brand – How can You improve it?
I am 150% sure you’ve read a article somewhere online or in a magazine about how to make your clothing brand stand out and be different from the rest.
And they do have some okay tips and ideas, but somehow they all seem to missing that real information, that fresh take on how it could be done.
One thing i always point out to people that i speak to about this subject is that most of the articles are written by business people, which is a good thing but these business people are not in the business you or i are in. They think your selling 5,000 shirts a day worldwide and they think you want that little bit extra to get even more sales.
If you are selling 5,000 shirts a day…..well you most likely know more then i do so just skip this part.
But how can the rest of us stand out? the little guy selling 50-100 shirts a week or even smaller. I’ll go over tips and advice i have used over the years with my own clothing brand.
Take A Hard Look At Everyone Else!
So you’ve got some designs you’ve created, they look sick. Before you take your next step on finding the greatest blank tee of all time, Take a look at the other clothing brands in your Niche Market.
If you don’t know, Niche Markets are the brands that all sell kinda the same tee’s to kinda the same people (In Simple terms of course)
Have a look at what others are doing, i can’t tell you how many times people ask me how to be different then other clothing brands in there niche but yet they haven’t looked at what the other clothing brands are doing.
Have a look at the type of shirts they have, slim fit? Buttons? what kind of printing are they using? Take a look at the feed back from there customers on there Facebook pages or there twitter.
Or if your going up against a big clothing brand, Google there sales from the past year,you might find some of the latest reports on sales trends (What sells, what doesn’t)
Take a look at there prices on there range, and the best tip…….Email them! a simple email asking about there clothing is the hands down best way to get the information you want.
You don’t have to tell them your the enemy, just ask them how there sales have gone this/last year. Ask them what was there best sellers and take a look at them sellers to see why they are selling.
And then take all that information and put it up against your own designs and what you hope your products will be like, see where you can improve on your product as a whole, therefore your clothing brand name.
Have they moved on from using heavy cottons? have they gone Eco-friendly? will you be able to beat there prices while still keeping a good profit for your hard work?
Customer Service is Key to Being different!
Ever gone into a store, wanting to buy a shirt you’ve seen for weeks only to leave after 10 minutes because the assistants where texting away to there friends, and you couldn’t find your size?
Well the equal to that online is someone emailing you about something in your product range and you take 5 days to get back to them. By then they have forgotten, and they won’t be happy when you finally do email them back.
Stand out with your customer service, If you say you will get back to all emails within 24 hours…..Then mean it! Make time every day to get back to all your emails from customers, It’s the number one thing ANY business can do, And if done with quick timing and you answer any questions they have, they are more likely to be happy with your clothing brand and come back again, and they’ll bring there friends and family next time.
Don’t Just Sell Shirts, Sell Your Clothing Brand Image!
I’m a huge Motorsports fan, I’ve loved Formula one since i was a little kid,My all time driver is Mark Webber(Aussie F1 Driver) He race’s for Red Bull Racing. You wondering what this has to do with T-Shirts?
Well i don’t drink Red Bull, i have before like most of us designers have, but i’ll never buy it and keep it in my fridge. Don’t get me wrong i like the drink , but i’m not buying the Product they are selling, I’m buying the brand image they sell.
I’m buying the fact that Red Bull have there logo all over my All time drivers racing car,which leads to me buying there shirts,clothing, diecast toys (yeah i’m a nerd!) which means they just haven’t made a few bucks from a can of drink, they have made a lot more from me by selling the idea of there brand.
This is why they are so successful in what they do, and you can apply that same idea to your clothing brand. Don’t just sell your shirts. Sell your Clothing Brand. With my own brand i come up with a little story about each shirt, i take what my idea was, and what i was thinking and create a short story about it. Selling the Meaning of it, give’s it more value,because it adds something special, your customers will buy into the brand idea and in turn, they will be return customers.
That’s it guys, Hope you have taken something away from this. Next time I’ll be talking about how to open up a online Clothing store on a budget.
