Sign in
ExploreI’m going to go out for a limb here, And suggest your hear for T-shirts? I could be wrong…..So with that, your most likely interested in clothing brands, maybe your researching advice and tips for creating your own line, or trying to better the line you already have.
Advice and Information when it comes to clothing brands
I’ve got to talk about this a little bit here. See when your on the internet searching around for the latest information when it comes to what your looking for, there’s TONS of it.
I have counted about 65+ good websites with great information, tips & advice on how best to start and grow your clothing brand.
But i have yet to see any of these people talk about the bigger picture about giving out advice and coming up with new ways of growing.
And the problem i see time and time again is that when your looking for advice, your not looking for some one to tell you how to run your clothing brand.
There are some really great books online about how to start a clothing line, and how to run your brand better, some are free and some you got to pay for.
And most of them if not all of them do have good information about the topics you need advice on, and buying a few of these books are a good idea and are worth the investment.
Advice! Who doesn’t love some Advice!
But think about this for a little bit, how many people like yourself, are looking up the same thing as you? it wouldn’t take long to have a full list of up and coming brands that are all trying to find
out the best advice to point them in the right way, then we all take that advice and we all use it the same way the other 1,000,000 people that researched the same information.
Do you know what you end up with? you end up with 1,000,000 brands that all look the same, act the same, and are all fighting to get the same customers.
Does this sound like its going to work for long? “So what are you saying? We Don’t look for advice and information?”
Well no, of course not. Look for the advice your seeking, collect that information , but you must keep in mind at all times that there are other clothing brands just like yours, that are going to or have already done the same thing as you.
So what do you do then you ask? Simple. Maybe your looking at the boom of singlet sale’s over the past 2-3 years (Thanks to the fitness & supplement industry) and you want to create some really cool looking singlets for your own clothing line.
So you look around at the best singlets out there, what are people wearing the most? what fits in your budget? and then you take a look at the type of designs you’ll like to use, Then look at where you can market these singlets, who will be buying them?
Once you have got that covered, then look at who is Already doing that, and don’t just join the bang wagon, look at why they are selling where they are selling, and see if you can ‘beat’ that by finding a bigger market to sell to.
For Example, you’ve made singlets for surfers to wear, they fit well, people have told you they are great to wear when they get out of the beach or the pool. So where else can you go from there?
Well where else does liquid present its self? Yep in the gym! how about joggers? sporting clubs? bodybuilders? I’m sure they would be interested in a singlet that is great to wear when your all sweaty from your workout.
How do you know? Well you have your surfer customers selling you that when they jump out of the beach, and put on the singlet, the water isn’t making it stick to them, they feel great on.
The Bigger picture to the little guy is why we are all here!
So there’s another market you’ve pushed into. Just like that!
The point here is this, If your listening to same advice and then using that advice, just like all the others around you, Do you think your clothing brand is going to stand out? what else can your brand offer that the others don’t already?
Advice, Tips , information is ALWAYS good, but take it and put your own spin on it, learn to pick out things that relate to you,and use that in the way you want it, and not how the other clothing brands will use it.
This will create a brand that looked at the advice, took it in, but did it’s own thing with it, and created something that stands out. At the end of the day don’t let the advice you get RUN your clothing line, Take on the advice, look at all the information you can get, But still keep your clothing brands story intact.
We all want to stand out, but we need to all stand out differently.
Side note: Sorry its been awhile since my last story, I promise i’ll keep up with writing more and chatting and taking questions from all of you guys.
Also my brand (DNRClothing) has started our own Instagram! Make sure to like it, as I’m taking all the pics, got instagram only discount codes and giveaways Plus you
can take a look at me,and get to know me more! Ask me questions and I’m happy to give my own two cents on anything Clothing related!
Links here to follow me: http://instagram.com/dnrclothing
