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ExploreIn a nutshell, Digital Wave Surf Shop is a surf shop for internet surfers. As far as I can tell, it’s the internet’s first surf shop for internet surfers.
DWSS is kind of like any surf shop you’d find in a beach town along the coasts of the United States or around the world for that matter. These beach town surf shops sell equipment that enables ocean surfers to engage in their sport. They also sell t-shirts, other apparel, and accessories with surfing-themed graphic designs that allow surfers to identify with their passion for surfing and surf culture.
Likewise, DWSS sells equipment that enables internet surfers to engage in their activity. But most relevantly to this site and their readers, it also sells t-shirts, other apparel, and accessories with internet surfing-themed graphic designs based on binary code that let internet surfers identify with their passion for the internet and cyberculture.
If you had to categorize our apparel, especially their t-shirts, it would be what is alternatively termed geek apparel, geek fashion, geek wear, or geek chic, and their t-shirts can be considered internet and computer geek t-shirts.
Their apparel, including the t-shirts, is screen printed. They chose this printing method for its color vibrancy as well as its low-cost. They sell their white t-shirts for only $10 and the dark t-shirts for only $12.
