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ExploreAfter twelve years of nurturing client brands as a graphic designer for top London agencies, Bemused founder, Paul Watson decided to put his cumulative experience towards creating his own. “The brief was simple,” says Paul, “Create a contemporary British icon that was gritty, raw and London based.” You can view and shop the full range now via their website. The Brains and Symbol tees (feat. below) truly are must have tees for summer.
The launch collection is an eclectic mix and Bemused uses ‘Fair Wear’ approved premium tees. “We want the whole experience of the brand to be positive. As we say tough on the outside, soft on the inside,” explains Paul.
