Billionaire Boys Club / Ice Cream EU Exclusives

Billionaire Boys Club and sub-label Ice Cream are releasing new sweats this week. This drop, which is bright and bold with contrasting prints and colourways will be exclusive to the brand’s European site. The Astronaught print is nice but uninspiring whereas the Ice Cream text and cone logos at least deliver visually. It may not be to everyone’s taste but there’s no escaping how colourful Spring/Summer 2012 is going to be so you could do a lot worse than checking out this drop but keep in mind that given the steep pricing (£160) it’s likely that only ongoing fans will be jumping on this one. For something a little more sedate check out the current sixpack.fr sweat collection, however if this is for you then you can place orders exclusively at www.bbcicecream.eu