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King Apparel have released the first in a series of Spring/Summer Lookbooks that will be released over the coming months. Part 1 was shot in the early hours of a cold Spring morning on the fringes of a quiet council estate suburb. “These brutal and nowadays often neglected environments were once a modern solution for inner city escapism and we as a brand are always drawn to these places, finding something intriguing about the relationship between urban and rural,” explains co-founder Tim Hoad. The lookbook features some great gear on a level we’ve come to expect from this maturing UK independent; the shirts are a particular highlight. The collection is available now via king-apparel.com
